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A block list is a set of keywords you want to find in content. This match type provides 100% accuracy because the content will be compared against the list and will only be added to the match list if one of the terms is found in the content.

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Entity Type Description

You can add a description for the entity type you are creating. Separate from the name that will be used to search for the entity type in the application, the description provides your users with an understanding of what the entity type is attempting to accomplish with the list you are using. The description is limited to 256 characters.

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